Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Copywriting25653/3380/2425/1/84
Study guide

Copywriting

25653/3380/2425/1/84
Academic year 2024-25
Is found in:
  • Bachelor of Journalism, programme stage 3
    Choice package:
    • Keuzepakket 3JOU
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Verstraeten Bart
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Editorial course 2: text short form AND previously registered for Toolkit Dutch 2.

Learning outcomes (list)

To express oneself orally correctly in Dutch, French and English and to adopt the appropriate attitude when making and maintaining journalistic contacts in order to function professionally in various (complex) journalistic work situations and contexts.
You write correct creative texts that urge an intended action within a specific target audience.

Study material (list)

Mandatory
Online Learning material on DigitapMandatory

Educational organisation (list)

Learning Activities
Individual counselling2,00 hours
Lectures and / or tutorials10,00 hours
Work time outside of contact hours66,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)100,00Schriftelijk - Werkstuk. Er is wekelijks procesevaluatie bij de individuele begeleiding. De eindscore wordt verdeeld over product- en procesevaluatie. Beoordelingscategorieën, -niveaus, -criteria en andere details staan in de studiewijzer op Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00Schriftelijk - Werkstuk. Uitsluitend productevaluatie. De precieze opdracht wordt vastgelegd eind juni (zie Digitap). Beoordelingscategorieën, -niveaus, -criteria en andere details staan in de studiewijzer.