Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Public Relations/238289/3381/2425/1/88
Study guide

Public Relations/2

38289/3381/2425/1/88
Academic year 2024-25
Is found in:
  • Bachelor of Organisation & Management, programme stage 3
    Specialisation:
    • Business & Languages
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Desmet Philippe
Languages: English
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 02.12.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

(previously registered for English I/1-2 OR previously registered for English I) AND (previously registered for English II/3-4 OR previously registered for English II /3-4) AND previously registered for Business English I/1 AND previously registered for Business English II/2 AND previously registered for Business English III/3 AND (previously registered for Communication in English/1 OR to be taken together with Communication in English/1) .

Learning outcomes (list)

2.3 You identify problems and contribute to their resolution.
The student analyzes and critically discusses PR actions taken by an organization.
9.2 You conduct internal and external communication both written and oral with an eye for cross-cultural nuances.
The student communicates in English at the C1 level, both orally and in writing.
9.3 You correctly assess stakeholder questions and desires and tailor your communications to the target audience.
The student formulates policy recommendations to maintain better relationships with relevant audiences.
The student formulates reputational actions for a concrete problem situation.
9.5 You are discreet and communicate in accordance with professional ethics and corporate culture.
The student formulates policy recommendations to communicate in a crisis situation.
11.1 You will build a network and maintain your contacts in a professional manner.
The student formulates policy recommendations to communicate through social media.
12.3 You contribute to the success and image of the organization.
The student formulates policy recommendations for the reception of VIP guests.

Study material (list)

Mandatory
  • Author: Philippe Desmet

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series60,00een schriftelijk examen
Eerste examenperiodeSkills assessment during the examination series40,00een mondeling examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series60,00een schriftelijk examen
2nd examination periodSkills assessment during the examination series40,00een mondeling examen