Artesis Plantijn Hogeschool Antwerpen
Industrie en Omgeving
Digital Marketing 532098/3388/2425/1/35
Study guide

Digital Marketing 5

32098/3388/2425/1/35
Academic year 2024-25
Is found in:
  • Bachelor of Real Estate, programme stage 3
    Specialisation:
    • Real Estate
    Choice package:
    • Keuzepakket 5
In other study programme:
  • International programmes Industry and Environment as Digital Marketing 5
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: De Laet Olivier
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2024 ()
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Interpret and apply job-related rules and regulations, relating, in particular to: civil and judicial law, building and real estate law, environmental law, town and country planning law, tax law, ... and to advise on these in a meaningful manner.
The student can clarify the importance of GDPR within digital marketing.
Respect the relevant deontological codes, show responsibility and demonstrate a pronounced ethical, critical and deontological reflection regarding own actions and acts of others.
The student has the ability to select relevant key performance indicators in order to measure and evaluate a given target.
Work in an interdisciplinary team with professionals (colleagues, notaries, construction partners, accountants, tax experts, bankers, lawyers, government, ...) and also in an international context if so required.
The student has insight into the cooperation between various communications channels (omnichannel).
Communicate well and clearly in a commercial manner (including reporting) with (potential) customers and the ability to express themselves in a professional context in different languages.
The student can use specific real estate language
The student has the ability to develop a digital communicative strategy.
Set up, organise and run a real estate office / land-surveying office on their own.
The student can enhance the online visibility, findability and success of a company.
The student is able to attract new leads, visitors, clients and ambassadors.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
Eerste examenperiodeKnowledge and comprehension test during the examination series70,00Bron: gesloten boek
Toetsmedium: digitaal via toets.ap.be
Toetsmoment: momentopname op
examen
Beoordelaar: lector
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series70,00Bron: gesloten boek
Toetsmedium: digitaal via toets.ap.be
Toetsmoment: momentopname op examen
Beoordelaar: lector
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
Eerste examenperiodeProject assignment15,00Toetsmethode: werkstuk
Toetsmedium: mondeling
Toestmoment: permanente evaluatie
Beoordelaar: lector
Deelcijfer wordt overgedragen naar 2 de zit
Eerste examenperiodeProject assignment15,00Toetsmethode: werkstukToetsmedium: schriftelijkToestmoment: permanente evaluatieBeoordelaar: lectorDeelcijfer wordt overgedragen naar 2 de zit