Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Production & Workflow GD241615/3443/2526/1/64
Study guide

Production & Workflow GD2

41615/3443/2526/1/64
Academic year 2025-26
Is found in:
  • Bachelor of Arts in Visual Arts, programme stage 2
    Specialisation:
    • Graphic Design
  • Bachelor of Arts in Visual Arts
    Specialisation:
    • Graphic Design
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Matthé Jan
Languages: Dutch, English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: not possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 90,00 hours

Prerequisites

previously registered for Production & Workflow GD1.

Learning outcomes (list)

BA7 - The student is able to organize his/her artistic project in consultation with others.
The student has mastered the skills of writing, assessing, guiding, budgeting and managing (the 5 B's) of text, image, shape, colour and pressure carrier components in the production of a graphic product.
The student can communicate professionally with professionals in production companies.
The student can analyze existing printed works in terms of technique, finishing, and cost.
The student can draft a print quote request based on their design.
The student understands the relationship between design decisions, production conditions, and distribution.

Course content

In Production & Workflow, system is the central concept: the meaningful connection between artistic practice and professional production context. Students gain insight into how structure, networks, material choices, and distribution impact graphic design. They learn to apply strategies that allow their ideas to take shape within existing systems of production and publication.

PWGD2 – Broadening Level

Production & Workflow 2 deepens the student's knowledge of the entire production process, from briefing to finishing. The focus is on communication with suppliers, printing and finishing techniques, cost analysis, and sustainability. The student learns strategies for making informed decisions regarding printing techniques, materials, and distribution, and develops an understanding of the possibilities within cross-media publishing and printing technologies. The student critically analyzes existing printed matter, learns to make production estimates, and gains insight into the economic, organizational, and creative aspects of graphic output.

Study material (text): Mandatory

Presentations and handouts; examples of graphic realisations; demonstrations of printing and finishing techniques; visits to production workshops and print studios.

Study material (text): Recommended

[NL] ‘Goed voor Drukʼ. Een praktische gids voor grafische communicatie en technieken. Marc Mombaerts, Stan Lemmens, Misjel Vossen. Uitgeverij Academia Press. Gent. OR [ENG] ‘Ready to Print’. Handbook for Media Designers. K. Nickel. Gestalten Verlag. Berlin. English version.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials45,00 hours
Work time outside of contact hours45,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00

Evaluation (text)

Assessment is based on assignments, exercises and the reporting of activities. The semester concludes with an oral presentation of the work produced. Both process and outcome are assessed.