Academic year
2025-26
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
This is a single course unit.
Study load:
3 credits
Teaching staff: Boens Annelien, Nelissen Tim, Van den Wyngaert Vicky
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
The associate collects and registers data and presents them using the appropriate (digital) tools.
| The student presents in group. |
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
| The student structures his/her message and uses appropriate language in function of his/her target group.
|
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
| The student uses appropriate verbal and nonverbal communication during conversations
|
| The student synthesizes text content with a clear representation of text structure
|
| The student writes in a businesslike, smooth style without spelling errors in Dutch
|
| The student applies the rules of thumb of professional e-mailing. |
| The student uses appropriate non-verbal communication |
| The student expresses himself correctly in general Dutch |
| Students write a structured account of a listening fragment or reading text. |
| The student applies the spelling rules of Dutch. |
Study material (list)
Het MarCom-ABCMandatory€ 30,00- Author: Charis De Craene, Charlotte Van Hasselt, Chloë Jacobs
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Skills assessment during the examination series | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Skills assessment during the examination series | 100,00 | |