Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Communication project_U40882/3474/2526/1/48
Study guide

Communication project_U

40882/3474/2526/1/48
Academic year 2025-26
Is found in:
  • Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
    Specialisation:
    • Communication Support
This is a single course unit.
Study load: 4 credits
Teaching staff: Hallam Lara
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 104,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The associate uses the appropriate (software) tools and (online) applications to support the marketing and/or communication activities.
The student uses software to create the output(s) of the communication campaign (Canva, InDesign, Photoshop, ...).
The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.
The student composes a communication campaign using appropriate communication techniques.
The associate collects and registers data and presents them using the appropriate (digital) tools.
The student presents the output(s) of the client's communication campaign using the appropriate (digital) tools.
The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.
The student devises with his/her/their team a creative communication campaign that responds to a problem of an external client.
The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.
The student cooperates constructively in a team of fellow students.
The associate assumes responsibility for the planning and organisation of his/her work.
The student keeps to predetermined agreements and deadlines.
The student takes responsibility in carrying out his/her tasks in function of the communication campaign.
The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.
The student ensures that the communication campaign is aligned with the external client's business objectives.
The student ensures that the communication campaign takes into account the target group the external client wants to reach.
The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.
The student applies Dutch in the output(s) of the communication campaign of the client that is explained during the final presentation.
The associate selects, adapts and develops appropriate visual and audiovisual content and develops simple platforms to disseminate the content.
The student delivers one or more output(s) with appropriate (audio)visual content in function of the communication campaign.
The student tells a cross-media story for which he/she/they create (audio)visual content adapted to the platforms.

Educational organisation (list)

Learning Activities
Collaborative learning64,00 hours
Work time outside of contact hours40,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00