Workplace learning 3

Artesis Plantijn Hogeschool Antwerpen
Business en Recht

Workplace learning 3_U40897/3474/2526/1/73

Study guide

Workplace learning 3_U

40897/3474/2526/1/73

Academic year 2025-26

Is found in:

Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2

This is a single course unit.

Study load: 15 credits

It is not possible to enrol in this course unit under

exam contract (to obtain a credit).
exam contract (to obtain a degree).

Teaching staff: Campo Catherine, Mols Nadia, Tiebos Ruud, Tyteca Thomas, Wille Olivier, Ysebaert Daan

Languages: Dutch

Scheduled for: Semester 1 or Semester 2 or Academic year

This course unit is marked out of 20 (rounded to an integer).

Re-sit exam: not possible.

Possibility of tolerance: You have to pass this course unit (will never be tolerated).

Total study time: 390,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The associate applies the appropriate marketing and/or communication techniques to support the marketing and/or communication activities.

The student applies the techniques to an integrated assignment from the field of work

The associate collects and registers data and presents them using the appropriate (digital) tools.

The student readily makes connections between data

The student considers the consequences/consequences of using data

The student consults specialized media and other sources

The student manages information and data at the behest of the supervisor

The associate relies on his/her own creativity, social awareness and responsibility when maintaining a problem solving and target group focus.

The student professionally communicates with the organization's relevant stakeholders (consumer, investor, community, employees & labor market, interest groups)

The student employs a problem-solving approach under the guidance of a supervisor

The associate shows initiative and works in a constructive manner when working in team. The associate communicates efficiently and with consideration for diversity.

The student collaborates constructively within the team and acts actively.

The student defends their professionally substantiated positions in a constructive manner

The student shares their professionally substantiated views in a constructive manner

The associate assumes responsibility for the planning and organisation of his/her work.

The student acts with care and punctuality

The student assumes responsibility coached by the workplace supervisor.

The associate contributes to the business and organisational goals by initiating and conducting marketing and/or communication activities.

The student will develop ideas for the promotional campaigns

The student actively participates in seeking new ideas, ways, and alternatives to achieve the desired outcome

The student supports staff ( e.g. making presentation, collecting data,...)

The student supports the organization of small-scale communication and/or marketing events

The student will develop ideas as a function of a campaign

The student will collect content for the social media channels and/or the website

The student will keep the website up to date

The associate is able to access a specific target group, both orally and in writing, using the appropriate Dutch terminology.

The student writes texts, within a supplied format

The associate takes initiative with respect to permanent education and improvement of his/her performance and the functioning of the organisation.

The student maintains a self-critical attitude

The student will follow up on recent developments related to marketing and communication

The student handles feedback received constructively and translates it into appropriate actions.

Educational organisation (list)

Learning Activities

Collaborative learning6,00 hours

Work time outside of contact hours173,00 hours

Workplace training and / or internship211,00 hours

Evaluation (list)

Evaluation(s) for both exam chances, not reproducible in re-sit exam