Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Introduction to marketing39772/3474/2526/1/41
Study guide

Introduction to marketing

39772/3474/2526/1/41
Academic year 2025-26
Is found in:
  • Associate Degree of Marketing and Communication Support (Antwerp), programme stage 1
In other study programme:
  • Associate Degree of Marketing and Communication Support (Antwerp) as Introduction to marketing_FT
This is a single course unit.
Study load: 3 credits
Teaching staff: Goidts Christophe, Vanderfaeillie Karl, Van Hasselt Charlotte
Languages: Dutch
Scheduled for: Module 1 or Module 3
This course unit is marked out of 20 (rounded to an integer).

Prerequisites

There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Learning outcomes (list)

You will support sales, marketing and/or communication activities using appropriate tools and methods.

Study material (list)

Het MarCom-ABCMandatory€ 30,00
  • Author: Charis De Craene, Charlotte Van Hasselt, Chloë Jacobs

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series75,00
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)25,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series75,00
2nd examination periodSkills assessment during the examination series25,00