Academic year
2025-26
Is found in:
- International programmes Business and Law, programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: El Majdoub Said
Languages: English
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Short description
Have you always dreamed of becoming an entrepreneur and starting your own business?
Are you curious about how to generate creative ideas and develop practical solutions for everyday challenges—either your own or those of others?
In this course, you'll explore all the essential steps to launch a business: from ideation and business modeling to pricing, financial basics, and pitching. You’ll immediately apply what you learn to your own business idea. By the end of the course, you'll have the chance to pitch your final concept to a panel of entrepreneurs and industry experts.
Don’t have a business idea yet? No problem—we’ll guide you through the process.
Ready to take on the challenge?
Educational organisation (text)
Lectures, discussion, business management skills
Demonstrate a professional level of business competence in a multi-cultural environment
25% of College
75% forms of Group assessment and work
Learning outcomes (list)
1.1 You search, collect and archive classical and digital information.
| The student conducts a market and industry analysis. |
2.1 You evaluate your own actions and thinking, those of others, and your environment.
| The student uses feedback form peers and the market to (re)define concepts.
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| The student interprets the behaviour and insights of a target group. |
2.3 You identify problems and contribute to their resolution.
| The student identifies problems and creates solutions through design thinking.
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4.3 You think innovatively and creatively and make suggestions to address problems.
| The student uses brainstorming techniques that result in creative solutions.
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9.3 You correctly assess stakeholder questions and desires and tailor your communications to the target audience.
| The student pitches a business idea in a clear and coherent way and adapts the tone of voice depending on the audience.
|
11.1 You will build a network and maintain your contacts in a professional manner.
| The student reaches out to experts, entrepreneurs, and potential customers to obtain new insights.
|
11.2 You will use appropriate conversation and negotiation techniques in your professional environment.
| The student performs user driven market research.
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12.2 You adopt a service-oriented and customer-oriented attitude.
| The student develops an offering putting the customer first.
|
Course content
Course topics
- Session 1: Ideation: how to generate a business idea?
- Session 2: Validation: concept validation and market research
- Session 3: Business modelling: business model
- Session 4: Branding and marketing
- Session 5: Pitching and storytelling
- Session 6: Pitch practice + jury
Study material (list)
Electronic Learning EnvironmentMandatory- Author: AP Hogeschool Antwerpen
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 50,00 | Written exam. Check Digitap for further instructions. |
| 1st examination period | Project assignment | 50,00 | Oral presentation during class weeks. Check Digitap for further instructions. |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 100,00 | Written exam. Check Digitap for further instructions. |
Evaluation (text)
1st exam sit:
- 50% written exam about entrepreneurial concepts and trends
- 50% project assignment and assessment during the course resulting in a successful pitch
Exam resit
Consult Digitap for further instructions
The total examination time consists of the scheduled time plus ¼ extra examination time for all students. This therefore already includes the extra examination time as an individual adjustment.