Academic year
2025-26
Is found in:
- International programmes Business and Law
This is a single course unit.
Study load:
3 credits
Teaching staff: Verhuyck Thomas
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Short description
You will expand your professional communication skills and immerse yourself in the vocabulary and forms of communication of Marketing, both oral and written. You will become well versed in appropriate English to get started in your sector, both spoken and written.
Educational organisation (text)
Lectures and/or tutorials during class hours (5-6 hours)
collaborative learning, vocabulary development, both professional vocabulary as B2-language development)
during classes = 7-8 hours
work time outside class hours (group and/or individual) = 7-8 hours
gamification, test-based learning, group work, presentations
during classes = 7-8 hours
outside class hours (group and/or individual) = 5-6 hours
tests in class = 3-4 hours
meetings
during class = 2-3 hours
minutes and vocabulary = 1-2 hours
Native Listening skills = 2-4 hours
Learning outcomes (list)
OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
| You understand a longer speech and follow meetings and presentations without difficulty.
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| You implement a very rich vocabulary and jargon in your communication.
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| You understand job-specific longer texts.
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| You write profession-specific documents appropriately and in the appropriate language register.
|
| You have oral and written communication skills in a spontaneous manner, both socially and professionally.
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| You will introduce yourself in a job interview and be able to prepare the accompanying documents (CV and cover letter) in a professional manner.
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| You take an active and result-oriented part in a meeting or a negotiation with native speakers. |
Course content
You will expand your professional language skills (English vocabulary, English expressions) in order to function in an appropriate and nuanced way in the daily working environment in the business world in general, and in the marketing sector in particular. Topics covered include: meetings, debating, presenting a sector-related topic, making professional agreements with clients and colleagues, writing e-mails, formulating or handling complaints, written and oral commercial communication, etc. You will delve into subject-related texts, and further expand your grammar through self-study.
At the end of this course unit, you reach ECC level B2.
Study material (list)
Teaching material via DigitapMandatoryStudy material (text): Mandatory
Teaching material via Digitap - part of the course material will be co-developed by students, so student's active participation and presence is mandatory from day 1
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Project assignment | 100,00 | Paper and/or presentation
Open book |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Project assignment | 100,00 | Paper and/or presentation
Open book |
Evaluation (text)
See Digitap and/or study guide for further instructions.
The total examination time consists of the scheduled time plus ¼ extra examination time for all students. This therefore already includes the extra examination time as an individual adjustment.