Academic year
2025-26
Is found in:
- International programmes Media, Design and IT
This is a single course unit.
Study load:
4 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Van den Bulck Helga
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 104,00 hours
Short description
You already know the communication tools and techniques for a creative process. You know how to judge the value of a creative concept. You know the procedures that enforce the power of a convincing message to a target audience.
There are no fixed rules to decide whether a campaign is good or bad. A lot of authors give practical advice and the do’s and don’ts concerning language, lay-out, typography, photography. You deal with this advice in a critical way.
You will learn how to develop a commercial/social marketing campaign for a real customer or an international competition.
You will work with your fellow students as a real full service communication agency, on an integrated communication and media-strategy. When your strategy and planning is agreed upon, you can start with generating campaign concepts.
As for the creative execution, you are expected to produce a minimum of 3 creative executions of your campaign idea.
This course is limited to 5 participants.
This course is only open to students of Advertising and Public Relations.
Educational organisation (text)
Progress meetings with feedback from lecturers.
Presentation and coaching by guest lecturer(s).
Course content
You already know the communication tools and techniques for a creative process. You know how to judge the value of a creative concept. You know the procedures that enforce the power of a convincing message to a target audience.
There are no fixed rules to decide whether a campaign is good or bad. A lot of authors give practical advice and the do’s and don’ts concerning language, lay-out, typography, photography. You deal with this advice in a critical way.
You will learn how to develop a commercial/social communication campaign for a real customer or an international competition.
You will work with your fellow students as a real full service communication agency, on an integrated communication and media-strategy. When your strategy and planning is agreed upon, you can start with generating campaign concepts.
As for the creative execution, you are expected to produce a minimum of 3 creative executions of your campaign idea.
This course is limited to 5 participants.
This course is only open to students of Advertising and Public Relations.
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Project assignment | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Project assignment | 100,00 | |
Evaluation (text)
Permanent evaluation and campaign: 100%.
If you fail in January, an individual assignment will be given.