Academic year
2025-26
Is found in:
- International programmes Media, Design and IT
Programme option:
- GDM International - Brand Design
Choice package:
- Subjects of your choice - Brand Design
This is a single course unit.
Study load:
8 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Co-ordinator: Druyts Stijn
Other teaching staff: Draulans Frederik
Languages: English
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 208,00 hours
Short description
Within Expertclass 'Brand Experience Design', we focus on the 3-dimensional experiences that are part of brands and branding. Through various lectures, case studies, guest speakers/brand innovators and site-visits, we delve deeper into what is happening today in the field of Retail (brand) design, event design, workplace design, trade fair stands, exhibitions. We also pay attention to how brands operate in the Metaverse and we look at what this Digital 3D space can mean for brands in the future.
Learning outcomes (list)
| You can communicate fluently with specialists in the field in the right jargon.
|
| You are familiar with the approach of progressive agencies and brands in the field of Brand Experience. |
| You conduct relevant research on ground-breaking work in the field of Brand Experience Design. |
| You explore the boundaries of how a brand can deal with the spatial aspect. |
| You can translate a 2D identity into a spatial 3D experience according to client expectations. |
| You can visually design a spatial 3D experience at a professional level. |
Course content
The following topics will be covered:
- Retail (brand) design
- Event design
- Workplace design
- Tradeshows
- Exhibition design
- De Metaverse
Study material (text): Mandatory
- Online learning material on Digitap
- Study guide
- LinkedIn Learning
- Adobe Creative software
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 50,00 | digital |
| 1st examination period | Skills assessment permanently during class weeks (Permanent evaluation) | 50,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 50,00 | |
| 2nd examination period | Skills assessment during the examination series | 50,00 | |
Evaluation (text)
The total duration of the exam for the knowledge and comprehension test(s) consists of the time provided for this test plus ¼ additional time - with a maximum of 30 minutes - for all students. The additional time because of an individual adjustment is therefore included.This inclusive measure also applies to the skills assessment taking place in combination with the knowledge and comprehension test.
If the student does not pass this course as a whole during the first examination period, the grade of the partial exam for which the student obtained at least 10 out of 20 will be
transferred to the second examination period, meaning that this partial exam cannot be retaken. Partial exams for which the student obtained less than 10 out of 20 in the first
examination period, will be retaken in the second examination period.
The conditions for a catch-up (partial) exam during and outside the examination series are to be found in the Education and Examination Regulations. In addition, the following also applies outside the examination series:
- Not every evaluation activity can be redone for organizational or didactic reasons.