Artesis Plantijn Hogeschool Antwerpen
Koninklijke Academie van Antwerpen
Art Entrepreneurship27481/3499/2526/1/42
Study guide

Art Entrepreneurship

27481/3499/2526/1/42
Academic year 2025-26
Is found in:
  • Master of Arts in Visual Arts, programme stage 1
    Programme option:
    • International Design Week
    Choice package:
    • opleidingsonderdelen te kiezen aan 9 studiepunten (voltijds)
  • Master of Arts in Visual Arts
    Programme option:
    • International Design Week
    Choice package:
    • elective courses for 9 credits (full time)
This is a single course unit.
Study load: 3 credits
Special admission is required to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Jacobs Sven (eng)
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation: You have to pass this course unit (will never be deliberated).
Total study time: 90,00 hours

Prerequisites

There are no prerequisites for this course.

Short description

Art Entrepreneurship prepares master students for the transition from academia to the professional arts field. The course provides the tools to make purposeful choices as an artist, strategically position your work, and independently set up and finance projects. By linking knowledge to practical assignments, the course strengthens students' entrepreneurial skills and their confidence to build a sustainable, artistically and economically viable career.

Learning outcomes (list)

MA1 - The student has an artistic and autonomous attitude and continues to develop his/herown art practice.
The student has gained knowledge and practical experience concerning the development of a fictitious interdisciplinary group project.
MA3 - The student understands the essence of his/her personal artistic development and communicates in a clear and thoughtful way to colleagues and an external audience.
The student has developed basic skills in the field of management and marketing and can put these skills to use in the promotion of projects and the development of his / her artistic career.

Course content

Art Entrepreneurship focuses on the artist as an entrepreneur. We explore how you can profile yourself as an artist and make strategic choices based on your own ambitions and values. You will learn how to draw up a concrete step-by-step plan, including a budget, and gain insight into financing options for artistic projects. Determining the financial value and selling price of your work will also be discussed.

The lessons combine theory, group work and case studies, and culminate in a group presentation for fellow students. This allows you to immediately apply your knowledge and gain practical experience in a safe learning environment.

Attendance during lessons is essential. Absences can have a negative impact on your final result.


Study material (text): Mandatory

Course and video material offered via DigitAP

Educational organisation (list)

Flexibel traject
Learning Activities
Lectures and / or tutorials10,00 hours
Work time outside of contact hours64,00 hours
Lectures and / or tutorials16,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00

Evaluation (text)

Academiejaar: group-project + paper + presentation
2de examenperiode: project paper