Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Marketing fundamentals_MAR40937/3519/2526/1/51
Study guide

Marketing fundamentals_MAR

40937/3519/2526/1/51
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
Teaching staff: Orlent Indra
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You describe the principles of sustainable marketing.
You have insight into the various marketing tools in the marketing mix and recognize them in examples.
You explain the product and brand policy, pricing policy, distribution policy and integrated marketing communication within the marketing mix.
You apply the basics of modern marketing in various situations.
You understand the different steps of marketing planning.
You frame the various steps of an environmental analysis and the resulting swot analysis.
You identify smart marketing and business objectives.
You demonstrate understanding of the process of brand positioning.

Study material (list)

Principes van marketingMandatory
  • Author: Philip Kotler & Gary Armstrong
Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Open en/of gesloten vragen
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00Open en/of gesloten vragen
Gesloten boek