Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Business case MAR34409/3519/2526/1/35
Study guide

Business case MAR

34409/3519/2526/1/35
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Bauer Evelyn
Other teaching staff: Van den Eynde Nii, Vanderfaeillie Karl
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Total cost price activities: € 40,00

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

You work out the essential steps of a marketing plan for a specific case: environmental analysis, target group determination, marketing strategy and tactics.
You analyze an existing marketing plan with the aim of optimizing it
You present a solution and defend it on the basis of business insight and analyses made.
You analyze a domain-specific business problem in an authentic or simulated environment and execute an assignment.
You select, process and visualize data to create actionable solutions in support of company policies.
You use the right digital tools to efficiently solve a job/problem.
You offer the information in a structured and visual way.

Study material (list)

Principes van marketingMandatory
  • Author: Philip Kotler & Gary Armstrong
Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Casus, presentatie
Gesloten boek, eenmalig tijdens de lesweken
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Casus, presentatie
Gesloten boek