Artesis Plantijn Hogeschool Antwerpen
Business en Recht
French for Marketing35295/3519/2526/1/89
Study guide

French for Marketing

35295/3519/2526/1/89
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Lycops Valérie
Languages: French
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (Academic year)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Français AND previously registered for Communication en français.

Learning outcomes (list)

You know a deeper set of sector-specific vocabulary.
You understand the most important points from well-structured information sources from the media within your own field of expertise and interest or from current events.

Study material (list)

Comme convenuMandatory
  • Author: I. Werbrouck
La grammaire du français en 40 leçons et 201 activités - niveau B1Mandatory
  • Author: Guédon P. e.a.
Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series70,00Open en/of gesloten vragen
Gesloten boek
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)10,00Open en/of gesloten vragenGesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series80,00Open en/of gesloten vragen
Gesloten boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)20,00Werkstuk en/of presentatie
Gesloten boek