Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Project Fast Moving Consumer Goods36854/3519/2526/1/36
Study guide

Project Fast Moving Consumer Goods

36854/3519/2526/1/36
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van de Velde Lorens
Other teaching staff: De Grave Jennifer, Gillis Katleen, Verpoort Roxanne
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (Academic year)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Excel AND previously registered for Marketing fundamentals_MAR AND previously registered for Communication in English.

Short description

You make an extensive market study of a FMCG by conducting a thorough distribution- and consumer research. This market will no longer have any secrets for you!

Learning outcomes (list)

You conduct a distribution analysis.
You formulate a conclusion based on a critical evaluation about the distribution analysis.
You will conduct a consumer analysis.
You formulate a conclusion starting from a critical evaluation on the consumer analysis.
You analyze data from a positioning ring map and critically evaluate
You analyse the results obtained in a spreadsheet in a critical manner.
You create tables and graphs in a spreadsheet.
You apply the usual actions in spreadsheets to offer solutions to business cases.
You will use a word processing program efficiently and effectively.
You consult quality and relevant sources and research findings on profession-related topics.
You write profession-specific documents appropriately and in the appropriate language register.
You will conduct a businesslike, structured presentation with a creative powerpoint
You will make a professional, engaging presentation.
You will work together in an effective and respectful manner in a multicultural team to achieve a common goal.

Course content

In group you will make a study of a FMCG by analysing market shares, prices, positioning, brand knowledge,  This will be done by conducting an extensive distribution research and a consumer survey.

Study material (list)

Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Collaborative learning28,00 hours
Lectures and / or tutorials14,00 hours
Practicum6,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment60,00Werkstuk en/of presentatie
Open boek
1st examination periodProject assignment25,00Werkstuk en/of presentatie
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment25,00werkstuk en/of presentatie
Gesloten boek
2nd examination periodProject assignment60,00Werkstuk en/of presentatieOpen boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)15,00GedragsobservatieOpen boek