Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Project Fast Moving Consumer Goods36854/3519/2526/1/36
Study guide

Project Fast Moving Consumer Goods

36854/3519/2526/1/36
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 2
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Van de Velde Lorens
Other teaching staff: De Grave Jennifer, Gillis Katleen, Verpoort Roxanne
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Excel AND previously registered for Marketing fundamentals_MAR AND previously registered for Communication in English.

Short description

You make an extensive market study of a FMCG by conducting a thorough distribution- and consumer research. This market will no longer have any secrets for you!

Learning outcomes (list)

The Bachelor of Business Management – Marketing has insight into (digital) marketing strategy and tactics, market analysis, marketing communication, and sales, as well as general business and organizational processes and their interrelations, and can apply this insight in a broad professional context.
You conduct a distribution analysis.
You formulate a conclusion based on a critical evaluation about the distribution analysis.
You will conduct a consumer analysis.
You formulate a conclusion starting from a critical evaluation on the consumer analysis.
You analyze data from a positioning ring map and critically evaluate
You analyse the results obtained in a spreadsheet in a critical manner.
You create tables and graphs in a spreadsheet.
You apply the usual actions in spreadsheets to offer solutions to business cases.
You will use a word processing program efficiently and effectively.
You consult quality and relevant sources and research findings on profession-related topics.
You write profession-specific documents appropriately and in the appropriate language register.
You will conduct a businesslike, structured presentation with a creative powerpoint
You will make a professional, engaging presentation.
You will work together in an effective and respectful manner in a multicultural team to achieve a common goal.

Course content

In group you will make a study of a FMCG by analysing market shares, prices, positioning, brand knowledge,  This will be done by conducting an extensive distribution research and a consumer survey.

Study material (list)

Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Collaborative learning28,00 hours
Lectures and / or tutorials14,00 hours
Practicum6,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment60,00Werkstuk en/of presentatie
Open boek
1st examination periodProject assignment25,00Werkstuk en/of presentatie
Gesloten boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment25,00werkstuk en/of presentatie
Gesloten boek
2nd examination periodProject assignment60,00Werkstuk en/of presentatieOpen boek
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)15,00GedragsobservatieOpen boek