Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Video development_MAR41456/3519/2526/1/43
Study guide

Video development_MAR

41456/3519/2526/1/43
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 2
    Choice option within specialisation:
    • Graphic Design within Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Teaching staff: Rolus Magalie
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

to be taken together with Web development_MAR OR previously registered for Web development_MAR.

Learning outcomes (list)

The Bachelor of Business Management – Marketing has insight into (digital) marketing strategy and tactics, market analysis, marketing communication, and sales, as well as general business and organizational processes and their interrelations, and can apply this insight in a broad professional context.
You identify a simple message for a target group based on your objectives
You will develop a conceptual synopsis to get your message across .
You edit a story with different types of images and audio in Adobe Premiere Pro .
You can make professional images and audio fragments yourself with recording equipment .
You plan a video production from synopsis to finished product

Study material (list)

Licentie AdobeMandatory
Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Lectures and / or tutorials6,00 hours
Practicum18,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodPortfolio100,00Werkstuk en/of presentatie
Open boek