Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Innovation business challenge_MAR36493/3519/2526/1/81
Study guide

Innovation business challenge_MAR

36493/3519/2526/1/81
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Tyshchenko Ulyana
Other teaching staff: Brasseur Valentijn
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: not possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Total cost price activities: € 50,00

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2.

Learning outcomes (list)

The Bachelor of Business Management – Marketing has insight into (digital) marketing strategy and tactics, market analysis, marketing communication, and sales, as well as general business and organizational processes and their interrelations, and can apply this insight in a broad professional context.
You will develop through interdisciplinary collaboration an innovative business idea in response to a complex and real business problem.
You will demonstrate how the integration of different disciplines has led to a deeper understanding of the business problem and a more viable business idea.
The Bachelor of Business Management – Marketing identifies opportunities, sets operational objectives, and contributes proactively to achieving the (strategic) goals of a company or organization.
You will support the business through management reporting, aligned with the client's instructions.
The Bachelor of Business Management – Marketing demonstrates an entrepreneurial mindset, works independently, methodically, flexibly, and accurately, and acts in a solution-oriented and innovative manner to optimize operational marketing and sales processes.
You will use creative brainstorming to turn ideas into an innovative business idea that creates value for the client.
You will demonstrate how the proposed business idea was created in a structured manner through a chosen tool or methodology.
The Bachelor of Business Management – Marketing adopts a diversity-aware and coaching attitude in customer- and service-oriented interactions and independently builds a professional network with national and international stakeholders.
You will work with an interdisciplinary team to guide the process by adhering to collective working agreements and deadlines.
You will conduct professional interviews with business experts and coaches.
You present your business idea with appropriate business terminology and ICT tools.
You will actively collaborate on the business idea as an independent member of an interdisciplinary team taking into account everyone's expertise.
You will assess interdisciplinary collaboration by providing constructive feedback while respecting everyone's competencies and opportunities for growth.

Study material (list)

Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Collaborative learning40,00 hours
Work time outside of contact hours38,00 hours

Evaluation (list)

Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
1st examination periodProject assignment100,00Casus en presentatie
Open boek