Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Workplacement _MAR36494/3519/2526/1/18
Study guide

Workplacement _MAR

36494/3519/2526/1/18
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 18 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Janssens Anny
Other teaching staff: Bauer Evelyn, Gillis Katleen, Heirman Wannes, Orlent Indra, Tyshchenko Ulyana, Van den Eynde Nii, Van Gils Chris
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (Academic year)
Re-sit exam: not possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 468,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2 AND to be taken together with Bachelor Thesis_MAR.

Learning outcomes (list)

You will demonstrate an understanding of (digital) marketing strategy and tactics, market analysis, marketing communications and sales, general business and organizational processes and their interrelationships.
You apply the insights into (digital) marketing strategy and tactics, market analysis, marketing communication and sales, into general business and organizational processes and their interrelationships smoothly and flawlessly in the internship context using specific assignments.
You demonstrate a critical/constructive attitude toward business and organizational processes.
You will work proactively to achieve the (strategic) goals of the company.
You approach problems from different angles to reach a solution.
You function independently and with a flexible attitude within a work environment.
You will take initiative in working out assignments/completing your duties and ask for help when needed.
You work punctually according to collective work agreements and agreed upon deadlines.
You assist external and/or internal customers.
You use ICT to solve problems.
You use job-specific ICT applications for a variety of job-specific situations.
You use company-specific software in your day-to-day operations.
You have oral and/or written communication skills, both social and professional.
You will work constructively as a full member in a (multidisciplinary) team.
You act in accordance with the legal regulations, rules of conduct and applicable deontological codes when practicing the profession.
You critically evaluate your own performance within the work environment in relation to your own talents and opportunities for growth.
You take initiative to further develop your competencies by looking up information independently or by participating in organized knowledge-sharing moments.
You turn feedback received into personal action points to adjust your own functioning accordingly and grow as a person.
You will actively monitor current events and apply any relevant current changes while performing occupational security duties.

Study material (list)

Study guide available via DigitapMandatory

Educational organisation (list)

Learning Activities
Work time outside of contact hours12,00 hours
Workplace training and / or internship456,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodPractical assesment in a professional context100,00Gedragsobservatie en verslag