Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Bachelor Thesis_MAR36495/3519/2526/1/52
Study guide

Bachelor Thesis_MAR

36495/3519/2526/1/52
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 3
    Specialisation:
    • Marketing
This is a single course unit.
Study load: 6 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Janssens Anny
Other teaching staff: Bauer Evelyn, Gillis Katleen, Heirman Wannes, Orlent Indra, Tyshchenko Ulyana, Van den Eynde Nii, Van Gils Chris
Teaching staff are not (all) known yet.
Languages: Dutch
Scheduled for: Semester 1 or Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (Academic year)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: You have to pass this course unit (will never be deliberated/tolerated).
Total study time: 156,00 hours

Prerequisites

having finished at least 60 ects credits in programme part (year) 1 AND having finished at least 54 ects credits in programme part (year) 2 AND to be taken together with Workplacement _MAR.

Learning outcomes (list)

You are analyzing a particular problem within the marketing industry.
You convince the jury of your knowledge and understanding of the marketing industry.
You propose concrete, actionable recommendations that answer your research question.
You work independently, methodically and accurately to produce a solution-oriented research report.
You integrate job-specific ICT applications for a variety of job-specific situations.
You formulate an occupation-related research question.
You will develop a relevant research design and method based on your practice-based research question.
You will autonomously synthesize the collected research results.
You will formulate an answer and recommendations to the practice-based research question from the insights gained from the research.
You consult quality and relevant sources and research findings on profession-related topics.
You reflect critically on the limitations of your research.
You will present your undergraduate thesis using appropriate business terminology.
You propose deontological and/or socially responsible recommendations that answer your research question.
You formulate from previously acquired insights of national and international trends and current events possible improvement opportunities for the company.

Study material (list)

Recommended: Scoren met je scriptieMandatory
  • Author: Leen Pollefliet
Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Individual counselling2,00 hours
Lectures and / or tutorials2,00 hours
Work time outside of contact hours152,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodResearch Assignment50,00Schriftelijk: paper
1st examination periodResearch Assignment40,00Mondeling: presentatie en verdediging
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodResearch Assignment50,00Schriftelijk: paper
2nd examination periodResearch Assignment40,00Mondeling: presentatie en verdediging
Evaluation(s) for both exam chances, not reproducible in re-sit exam
MomentForm%Remark
1st examination periodResearch Assignment10,00Schriftelijk: procesevaluatie tijdens het academiejaar