Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Concept & Storytelling36639/3527/2526/1/42
Study guide

Brand Concept & Storytelling

36639/3527/2526/1/42
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
    • Lab jaar 2 sem 3: BDL, VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Advertising
    • Brand
    • Experience
    • Identity
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Goedemé Lien
Other teaching staff: Claes Saar
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You align a brand's communication with the target audience and the communication channel.
Explore
You use storytelling techniques in your media to create a certain effect.
You enhance the impact of images by adding language.
You develop concepts for a specific client or campaign according to the client's briefing.
Materialize
You apply techniques to bring a brand identity to life in copy.
to communicate
You apply strategies to write high-quality Dutch-language promotional texts.
You apply mechanisms to touch, influence and convince people with images and text.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials11,00 hours
Practicum11,00 hours
Work time outside of contact hours56,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment during the examination series20,00
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)80,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00