Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand Essentials36636/3527/2526/1/37
Study guide

Brand Essentials

36636/3527/2526/1/37
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, IDL
    • Labs year 2 sem 3: BDL, MDL
    • Labs year 2 sem 3: BDL, PDL
    • Lab jaar 2 sem 3: BDL, VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Advertising
    • Brand
    • Experience
    • Identity
This is a single course unit.
Study load: 3 credits
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Listhaeghe Erwin
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You interpret the characteristics of a client that determine the design and functionalities of a multimedia product specific to the Lab.
You interpret the current marketing mechanisms that determine the design and functionalities of a multimedia product specific to the Lab.
You develop a presentation that responds in a relevant way to the objectives of the assignment and the profile of the audience.
You substantiate your choice and/or combination of communication expressions and forms in function of a specific assignment.
Explore
You apply suitable communication expressions and forms in the communication process based on the objectives of an assignment.
to communicate
You present your message in a clear, correct and convincing manner, adapted to a professional setting.
to cooperate
You assume your responsibilities within the team.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials11,00 hours
Practicum11,00 hours
Work time outside of contact hours56,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00