Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Public relations/3-440064/3528/2526/1/85
Study guide

Public relations/3-4

40064/3528/2526/1/85
Academic year 2025-26
Is found in:
  • Bachelor of Hotel Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Co-ordinator: Desmet Philippe
Languages: Dutch
Scheduled for: Module 3 + Module 4
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Analytical thinking / business economics insight
You discuss the tasks of the PR manager.
Management role / quality assurance
You formulate policy advice to maintain better press relations.
You formulate policy advice to communicate in a crisis situation.
You formulate policy advice to communicate via social media.
You formulate policy advice for the reception of a VIP guest.
You formulate policy advice for the reception of new employees.
Network / international
You identify the different target groups with which a PR manager communicates and state the appropriate communication channel.
Information processing / ICT
You will discuss four methods for conducting research on a limited budget.

Study material (list)

Public relations in de Horeca (editie 2025)Mandatory
  • Author: Philippe Desmet

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00schriftelijk examen
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00schriftelijk examen