Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Sales/435398/3528/2526/1/36
Study guide

Sales/4

35398/3528/2526/1/36
Academic year 2025-26
Is found in:
  • Bachelor of Hotel Management, programme stage 1
This is a single course unit.
Study load: 3 credits
Co-ordinator: Jansen Dominique
Languages: Dutch
Scheduled for: Module 4
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (4th module)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Analytical thinking / business economics insight
You distinguish between the different sales channels for MICE and Corporate Sales.
You apply the sales segmentation of the hotel landscape within a case.
You work out the sales-related components of a commercial business plan.
Management role / quality assurance
You apply sales theories to a practical example.
Network / international
You will create a professional LinkedIn profile with a focus on building a network.
Welcoming attitude
You apply the various steps of the commercial process within a case.
You adapt your communication style to that of the other person and take into account the guidelines of professional communication in a commercial context.
Communication / language skills
You communicate the components and points of attention of a sales process to third parties in a graphically attractive manner.
Lifelong learning / reflection
You reflect critically on his/her soft skills in a commercial context.

Study material (list)

Course, presentations and exercises through DigitapMandatory
  • Author: Ria Smet

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Collaborative learning6,00 hours
Lectures and / or tutorials12,00 hours
Practicum6,00 hours
Work time outside of contact hours52,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series50,00schriftelijk examen in de examenreeks
1st examination periodProject assignment20,00Groepsopdracht salesplan
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)30,00individuele papers om de inhoud van dit opleidingsonderdeel zelfstandig te verwerken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series50,00schriftelijk examen in de examenreeks
2nd examination periodSkills assessment during the examination series50,00Toepassingen (bestaande uit verschillende individuele opdrachten)