Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Hospitality Marketing/341949/3528/2526/1/58
Study guide

Hospitality Marketing/3

41949/3528/2526/1/58
Academic year 2025-26
Is found in:
  • Bachelor of Hotel Management, programme stage 2
This is a single course unit.
Study load: 3 credits
Co-ordinator: Vanderfaeillie Karl
Languages: Dutch
Scheduled for: Module 3
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (3th module)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

previously registered for Sales/4.

Learning outcomes (list)

Professional Technical / service-oriented
You outline the difference between need, desire and demand
You describe the different parts of the customer journey
You explain the difference between an internal and external analysis
Analytical thinking / business economics insight
You recognize the different business objectives
You define the components of a marketing strategy
You develop a marketing plan in the hospitality context
Process / legislation
You explain the 6 P's of the marketing mix in terms of the marketing strategy
Information processing / ICT
You verbally pitch a marketing plan in a convincing manner

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours53,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series60,00Mondeling examen: theorie en inzicht
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)40,00Case in functie van de theorie (groepswerk)
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series60,00Mondeling examen: theorie en inzicht
2nd examination periodSkills assessment permanently during class weeks (Permanent evaluation)40,00Case in functie van de theorie (individueel)