Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Actuele topics in E-hospitality/236886/3528/2526/1/91
Study guide

Actuele topics in E-hospitality/2

36886/3528/2526/1/91
Academic year 2025-26
Is found in:
  • Bachelor of Hotel Management, programme stage 3
    Programme option:
    • E-hospitality
  • International programmes Business and Law
This is a single course unit.
Study load: 3 credits
Co-ordinator: Van Thiel Daniel
Other teaching staff: De Bie Dave
Languages: Dutch
Scheduled for: Module 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (2nd module)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 68,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Analytical thinking / business economics insight
You analyze KPIs from Google Analytics and Search Console and formulate data-driven optimizations for a hotel website.
You perform a basic SEO audit for a hospitality website and make improvement proposals.
Management role / quality assurance
You develop a digital marketing plan based on the RACE model for a hospitality company.
Project management / sustainability
You design a functional design and wireframe for a hotel website with a focus on usability and accessibility.
Information processing / ICT
You will apply basic principles of HTML, CSS and JavaScript in a prototype of a simple hotel website.
Lifelong learning / reflection
You follow current events, developments, trends and new technologies within the hospitality sector and reflect critically.
You substantiate the choices made regarding the application of current developments in the field of hotel technology for the various cases from the hospitality sector.
You reflect in writing on current trends and technologies within e-hospitality and their implications for professional practice.

Study material (list)

Study guide (available via Digitap)Mandatory

Educational organisation (list)

Exam duration
Estimated time for testing
Learning Activities
Lectures and / or tutorials30,00 hours
Work time outside of contact hours38,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodReflection assignment permanently during class weeks (Permanent evaluation)30,00Zie studiewijzer voor meer info.
1st examination periodSkills assessment once during class weeks40,00Zie studiewijzer voor meer info.
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)10,00Zie studiewijzer voor meer info
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)20,00Zie studiewijzer voor meer info.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodReflection assignment during the examination series30,00Zie studiewijzer voor meer info.
2nd examination periodSkills assessment during the examination series20,00Zie studiewijzer voor meer info.
2nd examination periodSkills assessment during the examination series50,00Mondelinge presentatie tijdens de examens. Zie studiewijzer voor meer info.