Artesis Plantijn Hogeschool Antwerpen
Business en Recht
E-business HCM/138395/3532/2526/1/56
Study guide

E-business HCM/1

38395/3532/2526/1/56
Academic year 2025-26
Is found in:
  • Bachelor of Organisation & Management, programme stage 3
    Specialisation:
    • Health Care Management
    Choice package:
    • HCM TS3
This is a single course unit.
Study load: 3 credits
Co-ordinator: De Bie Dave (eng)
Languages: English
Scheduled for: Module 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.10.2025 (1st module)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

1.3 You ensure efficient information flow and processing.
The student creates a simple, static website using an online HTML editor and/or AI-supported tool.
2.1 You evaluate your own actions and thinking, those of others, and your environment.
The student reflects on the impact of current digital trends (such as AI, zero-click and multi-channel search) on digital strategy.
The student analyses and assesses an organisation's digital position and website.
3.2 You work in a planned and project-based manner.
The student prepares a strategic internet project plan that brings together target audience, goals, technology, structure and measurability.
The student develops a functional wireframe that incorporates the needs of the target audience and principles of usability and accessibility.
6.2 You organize and implement administrative and organizational procedures.
The student formulates an online marketing strategy based on the RACE model, including a substantiated SEO and KPI plan.

Study material (list)

(course) material on the electronic learning platform digitapMandatory
  • Author: lector

Educational organisation (list)

Exam duration
Estimated time for testing1,00 hours
Learning Activities
Lectures and / or tutorials12,00 hours
Practicum12,00 hours
Work time outside of contact hours53,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Students divided in groups write a paper and defend the paper orally. In addition students develop a website (group work).
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test once during class weeks100,00Student writes a paper on an e-business topic and defends the paper orally. Attention: Student needs to contact Lecturer in order to be informed on the assignment before June 30.