Academic year
2025-26
Is found in:
- Associate Degree of Digital Design, programme stage 1
This is a single course unit.
Study load:
3 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Co-ordinator: Goedemé Lien
Other teaching staff: Claes Saar
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours
Learning outcomes (list)
Empathize & create
| You develop skills to attract attention with a social media post.
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| You develop skills to come up with a topic for a social media post.
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| You develop skills to shape a message through a combination of text and image
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| You develop the skills to analyse target audiences for campaigns or brands.
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| You develop the skills to set-up an contentplanning.
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| You develop the skills to create social media posts that reflect brand identity.
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Produce & manage
| You develop skills to interpret the metrics of your social media campaign.
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| You develop an understanding of the usage and advantages of social media advertising vs. organic social media activity.
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| You develop understanding of the process for creating a social media plan.
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Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Skills assessment permanently during class weeks (Permanent evaluation) | 100,00 | indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken. |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Skills assessment during the examination series | 100,00 | digitaal |