Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Business management_MAR40849/3519/2526/1/66
Study guide

Business management_MAR

40849/3519/2526/1/66
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 1
In other study programme:
  • Bachelor of Business Management as Business management_AF
  • Bachelor of Business Management as Business management_FV
  • Bachelor of Business Management as Business management_INO
  • Bachelor of Business Management as Business management_SCM
This is a single course unit.
Study load: 6 credits
Teaching staff: Van de Velde Lorens
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 158,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

The Bachelor of Business Management – Marketing has insight into (digital) marketing strategy and tactics, market analysis, marketing communication, and sales, as well as general business and organizational processes and their interrelations, and can apply this insight in a broad professional context.
You distinguish between the different types of insurance products.
The Bachelor of Business Management – Marketing identifies opportunities, sets operational objectives, and contributes proactively to achieving the (strategic) goals of a company or organization.
The Bachelor of Business Management – Marketing demonstrates an entrepreneurial mindset, works independently, methodically, flexibly, and accurately, and acts in a solution-oriented and innovative manner to optimize operational marketing and sales processes.

Study material (list)

Basisbegrippen van BedrijfsmanagementMandatory
  • Author: Mark Van Couwenberghe
Teaching material via DigitapMandatory

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials48,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test during the examination series100,00