Academic year
2025-26
Is found in:
- Associate Degree of Marketing and Communication Support (Antwerp), programme stage 2
In other study programme:
-
Associate Degree of Marketing and Communication Support (Antwerp) as Workplace learning 2 Communication_19ECTS
-
Associate Degree of Marketing and Communication Support (Antwerp) as Workplace learning 2 Communication_20ECTS
-
Associate Degree of Marketing and Communication Support (Antwerp) as Workplace learning 2Communication_FT
This is a single course unit.
Study load:
21 credits
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: Bauwens Joke, Boens Annelien, Bouts Patrick, Campo Catherine, Cornil Koen, Cuypers Maryse, De Beukelaer Alici, Jacobs Chloë, Janssens Anny, Janssens Dennis, Lousberg Valesca, Mendes jacqueline, Mols Nadia, Pairon Leen, Van den Wyngaert Vicky, Vandessel Jeroen, Van Hasselt Charlotte, Van Herck Sven, Willems Ann
Languages: Dutch
Scheduled for: Module 1 + Module 2 or Module 3 + Module 4
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: not possible.
Possibility of tolerance: You have to pass this course unit (will never be tolerated).
Total study time: 525,00 hours
Learning outcomes (list)
You will support sales, marketing and/or communication activities using appropriate tools and methods.
You will support in managing the administrative process of the sales, marketing and/or communications department.
You work problem-solving and target group-oriented using your own creativity.
You work independently, act (pro)actively and take responsibility for your own work.
You will build a professional network in the field with attention to self-promotion.
You support the organization of marketing and/or communication projects and coordinate with the parties involved.
You communicate orally and in writing in a professional manner in Dutch.
You are precise, self-critical and constantly improve your own expertise.
You make sustainable proposals to improve the functioning of the organization.
You select, edit, create, and distribute visual and/or audiovisual content as part of marketing projects and activities, taking into account the organization’s marketing strategy.
You collect and process data and information to implement the communication strategy and communication plan.
You select, edit, create, and distribute visual and/or audiovisual content as part of communication projects and activities, taking into account the organization’s communication strategy.
You support the coordination of communication projects and activities, considering the organization’s communication strategy.
You write persuasive Dutch and/or English texts within a provided format, adapted to the target audience.
You support the internal and external communication of the organization.
Educational organisation (list)
Evaluation (list)
Evaluation(s) for both exam chances, not reproducible in re-sit exam
| Moment | Form | % | Remark |
| 1st examination period | Portfolio | 10,00 | |
| 1st examination period | Practical assesment in a professional context | 80,00 | |
| 1st examination period | Reflection assignment during the examination series | 10,00 | |