Academic year
2025-26
Is found in:
- Associate Degree of Hospitality Management, programme stage 2
This is a single course unit.
Study load:
3 credits
Teaching staff: Vanderfaeillie Karl
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Learning outcomes (list)
| You outline the difference between need, desire and demand |
| You describe the different parts of the customer journey |
| You explain the difference between internal and external analysis |
| You recognise the various business objectives |
| You define the components of a marketing strategy |
| You explain the 6 Ps of the marketing mix in function of the marketing strategy |
| You will develop a marketing plan in the hospitality context |
| You verbally pitch a marketing plan in a convincing manner |
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 60,00 | Schriftelijk examen met open en meerkeuzevragen
Gesloten boek |
| 1st examination period | Reflection assignment permanently during class weeks (Permanent evaluation) | 40,00 | Individuele opdrachten ter reflectie van de theorie
|
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test during the examination series | 100,00 | Schriftelijk examen met open en meerkeuzevragen
Gesloten boek |