Academic year
2025-26
Is found in:
- Associate Degree of Hospitality Management, programme stage 2
This is a single course unit.
Study load:
3 credits
Co-ordinator: Vekemans Jan
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Prerequisites
There are no prerequisites for this course.
Re-sit exam: is possible.
Possibility of tolerance: This course unit is eligible for tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 80,00 hours
Learning outcomes (list)
You promote and build lasting customer relationships, using the most appropriate information and communication tools.
| You communicate the components and focal points of a sales process to third parties (customer journey). |
| You will create a professional LinkedIn profile with a focus on building a network. |
| You distinguish the different parts of the sales process and interview and apply them within a case. |
You communicate with guests, customers, suppliers, and colleagues from a hospitality perspective. You can do this both written and verbally, with attention to the diverse and multilingual context.
| You apply the different steps of the commercial process within a case. |
| You adapt your communication style to that of the interlocutor and take into account the guidelines of professional communication in a commercial context. |
You plan and organize your own work, you reflect on your performance and are willing to learn.
| You will explain the main theories, concepts and processes of sales and negociation techniques. |
| Je reflecteert kritisch over je soft skills in een commerciële context. |
Educational organisation (list)
Evaluation (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| 1st examination period | Knowledge and comprehension test once during class weeks | 20,00 | schriftelijke toetsing (kennis) tijdens laatste lesweek |
| 1st examination period | Portfolio | 60,00 | Individuele papers om de inhoud van dit opleidingsonderdeel zelfstandig te verwerken |
| 1st examination period | Project assignment | 20,00 | Groepsopdracht salesplan |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| 2nd examination period | Knowledge and comprehension test during the examination series | 20,00 | Schriftelijke toetsing |
| 2nd examination period | Skills assessment during the examination series | 80,00 | toepassingen (bestaande uit verschillende individuele opdrachten) |