Artesis Plantijn Hogeschool Antwerpen
Business en Recht
Marketing fundamentals_INO41134/3519/2526/1/56
Study guide

Marketing fundamentals_INO

41134/3519/2526/1/56
Academic year 2025-26
Is found in:
  • Bachelor of Business Management, programme stage 1
    Specialisation:
    • Internationaal ondernemen
This is a single course unit.
Study load: 3 credits
Teaching staff: Orlent Indra
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 80,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

OLR INO 1 The Bachelor BM/INO has an understanding of business strategy, general business and organisational processes and their interrelationships and can apply this understanding in a broad, globalised, changing and (inter)national context.
You apply the basics of modern marketing in various situations.
You explain the product and brand policy, pricing policy, distribution policy and integrated marketing communication within the marketing mix.
You have insight into the various marketing tools in the marketing mix and recognize them in examples.
You describe the principles of sustainable marketing.

Study material (list)

(course) material on the electronic learning platform digitapMandatory
  • Author: lector
Marketing de essentieMandatory
  • Author: Kotler, Armstrong

Educational organisation (list)

Exam duration
Estimated time for testing2,00 hours
Learning Activities
Lectures and / or tutorials24,00 hours
Work time outside of contact hours54,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen. Open en/of gesloten vragen (MPC) . Gesloten boek. Zie verdere instructies op Digitap.
Evaluation(s) for re-sit exam
MomentForm%Remark
1st examination periodKnowledge and comprehension test during the examination series100,00Digitaal examen. Open en/of gesloten vragen (MPC) . Gesloten boek. Zie verdere instructies op Digitap.