Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Brand DesignLab 4 - Brand Experience41374/3527/2526/1/12
Study guide

Brand DesignLab 4 - Brand Experience

41374/3527/2526/1/12
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 4: BDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Brand
    • Experience
This is a single course unit.
Study load: 6 credits
Co-ordinator: Druyts Stijn
Other teaching staff: Baert Jonas, Debeuf Ann, Hendrickx Sanne, Van Hecke Bavo
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Prototype & Visualisation.

Learning outcomes (list)

Explore
You apply basic principles of unboxing.
You design an unboxing experience in which every element is tailored to the target audience and aligned with the brand values.
You apply basic principles of spatial branding in a simple retail concept.
You strategically and efficiently integrate non-destructive image editing methods into complex editing processes.
You apply advanced optimization techniques to photographic images in a targeted manner, independently selecting the appropriate tools to align the visual impact and technical quality with the intended communication objective.
Materialize
You apply perspective techniques to convincingly display three-dimensional shapes on a two-dimensional surface.
You apply an existing template to correctly develop complex packaging or display tailored to a given product.
You develop physical mock-ups that are technically correct and aesthetically pleasing.
Professionalizing
You reflect critically on the finishing, use of materials and presentation of your mock-ups.
To undertake
You develop a visually coherent and substantiated composition based on diverse photographic images, using advanced layout and editing techniques in a targeted manner.

Educational organisation (list)

Learning Activities
Practicum48,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00