Brand DesignLab 4

Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT

Brand DesignLab 4 - Identity41376/3527/2526/1/80

Study guide

Brand DesignLab 4 - Identity

41376/3527/2526/1/80

Academic year 2025-26

Is found in:

Bachelor of Graphical and Digital Media, programme stage 2
Programme option:
- Labs year 2 sem 4: BDL
Microcredential in de grafische en digitale Media
Programme option:
- Brand
- Identity

This is a single course unit.

Study load: 6 credits

Co-ordinator: Van Hecke Bavo

Other teaching staff: Druyts Stijn

Languages: Dutch

Scheduled for: Semester 2

This course unit is marked out of 20 (rounded to an integer).

Possible deadlines for learning account: 15.03.2026 (2nd semester)

Re-sit exam: is possible.

Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.

Total study time: 156,00 hours

Prerequisites

to be taken together with Graphics & Type.

Learning outcomes (list)

Understand

You formulate a strategic framework for the visual translation of a brand, based on an analysis of the brand identity, values ??and positioning of corporate brands.

You develop skills to select a brand archetype based on a strategic plan.

You substantiate your choice for a well-considered mix of different brand archetypes within a strategic framework.

You analyze the visual building blocks of corporate identities, the functional grid or layout system in different brand applications.

Explore

You develop a brand strategy in which the chosen mix of brand archetypes is integrated into a creative concept and concrete brand expressions.

You develop brand name proposals that match the brand identity, target group and positioning.

You develop baseline proposals that match the brand identity, target group and positioning.

You develop a visual brand identity for a corporate brand that reflects the strategic framework.

You develop the visual building blocks of a corporate identity and a functional grid or layout system in various brand applications.

Materialize

You translate a logo design into a series of adaptive and responsive logo variants tailored to different media, formats and usage situations.

You demonstrate the effectiveness of the developed grid and style system by applying it in multiple brand carriers and communication situations.

to communicate

You justify your choices of brand name proposals within the market context.

You justify your choices of baseline proposals within the market context.

You formulate clear and applicable guidelines for the correct use of the visual building blocks and the grid and style system of a corporate identity, so that consistency, recognisability and flexibility are guaranteed in future brand applications.

Educational organisation (list)

Learning Activities

Practicum48,00 hours

Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance

Moment	Form	%	Remark
1st examination period	Project assignment	100,00	indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.

Evaluation(s) for re-sit exam