Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Motion DesignLab 341378/3527/2526/1/51
Study guide

Motion DesignLab 3

41378/3527/2526/1/51
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs year 2 sem 3: BDL, MDL
    • Lab jaar 2 sem 3: MDL, VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • 2D
    • 3D
    • Motion
    • Video & VFX
This is a single course unit.
Study load: 6 credits
Co-ordinator: Delafortry Lina
Other teaching staff: Lefebure Laurens, Leonard Elias
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Software 3D Stills AND to be taken together with Video & VFX Essentials.

Learning outcomes (list)

Understand
You translate a client's visual identity into concrete design requirements based on the briefing and possible communication statements.
You formulate additional questions based on a briefing to clarify the communication question and possible media solutions.
Explore
You translate the requirements and wishes of the client and end user into a suitable visual and technical solution based on the basic principles of design.
You develop characters with recognisable characteristics and motivations that fit the story.
You develop a storyboard tailored to a commercial event with attention to appropriate camera angles, movement and timing.
You plan the pre-production phase of a project with clear milestones and realistic deadlines.
You develop an appropriate visual style with deliberate choices of composition and camera angles, tailored to a concrete briefing.
You creatively adjust camera angles and lighting techniques to visually enhance the theme and atmosphere of your video.
Materialize
You use original camera angles to capture everyday moments atmospherically.
You correctly apply exposure compensation when filming in varying lighting conditions.
You create a balanced audio mix with your own recordings, music and sound effects.
You apply lighting purposefully during filming to achieve the desired atmosphere.
You apply advanced editing techniques.
You apply colour correction techniques to enhance atmosphere and emotion in line with the visual style of the project.
You integrate 3D animations into video to convey information clearly and visually appealing, in line with the client's visual identity.
You integrate 2D animations into video to convey information in a clear and visually appealing way, in line with the client's visual identity.
Professionalizing
You reflect critically on your planning and organisational skills within post-production.
You name your strengths and work points based on your reflection.
to communicate
You justify your creative choices in a professional way.
to cooperate
You give and receive constructive peer feedback during the production process.
You work efficiently in a team during the production of group projects.

Educational organisation (list)

Learning Activities
Practicum44,00 hours
Work time outside of contact hours112,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00