Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Motion DesignLab 4 - 2D Motion Graphics41380/3527/2526/1/22
Study guide

Motion DesignLab 4 - 2D Motion Graphics

41380/3527/2526/1/22
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Labs jaar 2 sem 4: MDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • 2D
    • Motion
This is a single course unit.
Study load: 6 credits
Co-ordinator: Rubberecht Pieter
Other teaching staff: Joosen Isabelle, Peeters Andreas
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Software 2D Motion Graphics .

Learning outcomes (list)

Understand
You justify design decisions with arguments about content choices, style and technical execution in reflective documentation about the various assignments.
Explore
You apply motion design principles to meaningfully use motion, timing and graphic hierarchy to reinforce visual identity and brand recognition.
You incorporate feedback across multiple briefs to improve your design and animation choices substantively and visually based on an iterative design approach.
You document feedback received and critically reflect on how it affected your design choices and process.
You purposefully apply design elements such as composition, colour, texture and typography to achieve consistent and visually appealing art direction within your video project.
You document animation principles and style conventions in a motion brand book that provides clear guidelines for consistent use.
Materialize
You will make a thorough analysis of a specific topic, target group research and relevant source material that can serve as a basis to come up with a clear and relevant video concept.
You optimise self-selected footage for visual quality, tone and usability in animation.
You purposefully apply design elements such as composition, colour, texture and typography to achieve consistent and visually appealing art direction within your video project.
You document animation principles and style conventions in a motion brand book that provides clear guidelines for consistent use.
You actively and purposefully solicit feedback at different stages of your process, tailored to specific content or technical needs of each brief received.
You bring photo material convincingly to life with animation techniques in collage style, using
You apply motion design principles to meaningfully use motion, timing and graphic hierarchy to reinforce visual identity and brand recognition.
You bring photographic material convincingly to life with collage-style animation techniques in which tone, atmosphere and rhythm are attuned to the content context.
You develop a sound design that contributes to the clarity and persuasiveness of an explainer through timing, balance and tone.
You implement a sound mix in which voice-over, sound and music are balanced and contribute purposefully
Professionalizing
You incorporate feedback across multiple briefs to improve your design and animation choices substantively and visually based on an iterative design approach.
You document feedback received and critically reflect on how it affected your design choices and process.
to communicate
You actively and purposefully solicit feedback at different stages of your process, tailored to specific content or technical needs of each brief received.
You justify design decisions with arguments about content choices, style and technical execution in reflective documentation about the various assignments.

Educational organisation (list)

Learning Activities
Practicum48,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00