Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Visual Designlab 341385/3527/2526/1/95
Study guide

Visual Designlab 3

41385/3527/2526/1/95
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Lab jaar 2 sem 3: BDL, VDL
    • Lab jaar 2 sem 3: MDL, VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Information
    • Interaction
    • Visual Experience
This is a single course unit.
Study load: 6 credits
Co-ordinator: De Vuyst Marijke
Other teaching staff: Gombeer Wim, Gossé Joke, Stoops Tim
Languages: Dutch
Scheduled for: Semester 1
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 01.12.2025 (1st semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Interaction Essentials AND to be taken together with Information Essentials.

Learning outcomes (list)

Understand
You analyse the briefing, context and target group to focus the design question.
You define relevant design criteria based on user research.
You research visual and content references as input for concept development.
You develop a strong and relevant concept based on research and interpretation.
You formulate a clear design vision in which concept, target group and communication come together.
Explore
You sketch ideas analogously as a start of the creative process.
You experiment with form, typography, colour and image in function of the concept.
You test different visual languages against communication and usage objectives.
You select an appropriate visual direction based on content and form analysis.
You build iterations and prototypes that make the concept tangible and testable.
You incorporate insights from experiments and feedback moments into further design.
Materialize
You realise graphical deliverables that are coherent in terms of content and visuals.
You test the design with users and stakeholders to measure effectiveness.
You refine the final product based on test results, feedback and quality criteria.
Professionalizing
You organise the design process independently and monitor planning and progress.
You reflect critically on your own way of working.
to communicate
You clearly substantiate your design choices.
You constructively integrate different types of feedback into the process.

Educational organisation (list)

Learning Activities
Practicum44,00 hours
Work time outside of contact hours112,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00