Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Visual Communication41389/3527/2526/1/37
Study guide

Visual Communication

41389/3527/2526/1/37
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Lab vanaf jaar 2 sem 4: VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Information
This is a single course unit.
Study load: 3 credits
Co-ordinator: Stoops Tim
Other teaching staff: Gossé Joke, Overstijns Bram
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Prerequisites

There are no prerequisites for this course.

Learning outcomes (list)

Understand
You describe the basic principles of visual communication in terms of form, function and meaning.
You analyse how visual communication functions in everyday or designed contexts.
You recognise the relationship between message, medium, form and interpretation in visual designs.
You investigate how typography, colour, composition and rhythm influence readability and experience.
Professionalizing
You reflect critically on visual choices in existing designs.
You substantiate your own insights about visual communication using theory.
You apply theoretical concepts to your own analysis or case.
You make connections between theoretical insights and concrete examples of visual communication.
to communicate
You structure a clear paper with visual examples and an argued vision.

Educational organisation (list)

Learning Activities
Lectures and / or tutorials36,00 hours
Work time outside of contact hours42,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodSkills assessment permanently during class weeks (Permanent evaluation)100,00Indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodSkills assessment during the examination series100,00Mondeling