Artesis Plantijn Hogeschool Antwerpen
Media, Design en IT
Visual DesignLab 4 - Visual Experience41390/3527/2526/1/71
Study guide

Visual DesignLab 4 - Visual Experience

41390/3527/2526/1/71
Academic year 2025-26
Is found in:
  • Bachelor of Graphical and Digital Media, programme stage 2
    Programme option:
    • Lab vanaf jaar 2 sem 4: VDL
  • Microcredential in de grafische en digitale Media
    Programme option:
    • Visual Experience
This is a single course unit.
Study load: 6 credits
Co-ordinator: De Vuyst Marijke
Other teaching staff: Gombeer Wim, Overstijns Bram
Languages: Dutch
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Possible deadlines for learning account: 15.03.2026 (2nd semester)
Re-sit exam: is possible.
Possibility of deliberation/tolerance: This course unit is eligible for deliberation/tolerance according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 156,00 hours

Prerequisites

to be taken together with Creative Media.

Learning outcomes (list)

Understand
You explore how you can consciously use perception as a designer.
You analyse examples of experimental or technology-driven design examples.
You reflect on the role of technology, space and form in visual communication and perception.
Explore
You independently investigate techniques, tools or media that may be relevant to a visual concept.
You experiment with unfamiliar or hybrid media to shape visual experiences.
You investigate how different media can be used to evoke sensory or spatial experiences.
You test physical and digital materials in function of sensory, tactile or spatial experiences.
You dare to work outside familiar software or disciplines to discover new possibilities.
You investigate how form, carrier and context interact within a visual experiment.
Materialize
You translate a conceptual idea into an experience-based design.
You combine techniques and media into a coherent, visually strong result.
You build a prototype or set-up in which image, technology, space and material come together.
You adapt experiments based on testing, feedback and your own observations.
Professionalizing
You navigate within an open design question by giving your own direction to content, media and approach.
You develop an open and inquisitive attitude towards technology, chance and failure.
to communicate
You present the end result in a way that makes the effect, experience and intention clear.
You substantiate choices made in form, material and technology from concept and context.
You document the design and testing process in a visually and substantively clear manner.

Educational organisation (list)

Learning Activities
Practicum48,00 hours
Work time outside of contact hours108,00 hours

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Indien- en/of presentatiemomenten kunnen in de examenperiode gepland worden - raadpleeg de studiewijzer voor de exacte afspraken.
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodKnowledge and comprehension test once during class weeks100,00