Artesis Plantijn Hogeschool Antwerpen
Business en Recht
ICBM: Advanced English for Marketing37395/3624/2627/1/81
Study guide

ICBM: Advanced English for Marketing

37395/3624/2627/1/81
Academic year 2026-27
Is found in:
  • International programmes Business and Law
    Choice package:
    • ICBM ENGLISH Course
This is a single course unit.
Study load: 3 credits
Teaching staff: Verhuyck Thomas
Languages: English
Scheduled for: Semester 2
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possibility of deliberation: This course unit is eligible for deliberation according to the criteria as determined by the degree programme you are enrolled in.
Total study time: 78,00 hours

Caution

IPBR/ICBM/007

Prerequisites

There are no prerequisites for this course.

Short description

You will expand your professional communication skills and immerse yourself in the vocabulary and forms of communication of Marketing, both oral and written. You will become well versed in appropriate English to get started in your sector, both spoken and written.

Learning outcomes (list)

OLR MAR 7.2 - The bachelor BM/MAR can communicate fluently and spontaneously, both in spoken and written English, using professionally appropriate vocabulary in a professional context.
You understand a longer speech and follow meetings and presentations without difficulty.
You implement a very rich vocabulary and jargon in your communication.
You understand job-specific longer texts.
You write profession-specific documents appropriately and in the appropriate language register.
You have oral and written communication skills in a spontaneous manner, both socially and professionally.
You will introduce yourself in a job interview and be able to prepare the accompanying documents (CV and cover letter) in a professional manner.
You take an active and result-oriented part in a meeting or a negotiation with native speakers.

Course content

You will expand your professional language skills (English vocabulary, English expressions) in order to function in an appropriate and nuanced way in the daily working environment in the business world in general, and in the marketing sector in particular. Topics covered include: meetings, debating, presenting a sector-related topic, making professional agreements with clients and colleagues, writing e-mails, formulating or handling complaints, written and oral commercial communication, etc. You will delve into subject-related texts, and further expand your grammar through self-study.

At the end of this course unit, you reach ECC level B2.

Study material (list)

Teaching material via DigitapMandatory

Educational organisation (list)

Learning Activities
Collaborative learning12,00 hours
Lectures and / or tutorials8,00 hours
Practicum4,00 hours
Work time outside of contact hours54,00 hours

Evaluation (text)

See Digitap and/or study guide for further instructions.

The total examination time consists of the scheduled time plus ¼ extra examination time for all students. This therefore already includes the extra examination time as an individual adjustment.

Evaluation (list)

Evaluation(s) for first exam chance
MomentForm%Remark
1st examination periodProject assignment100,00Paper and/or presentation
Open book
Evaluation(s) for re-sit exam
MomentForm%Remark
2nd examination periodProject assignment100,00Paper and/or presentation
Open book